University of Connecticut Athletics
Staff Directory
- Title:
- Assistant Athletic Director for Communications (Football, Golf)
- Email:
Bill Peterson has over 20 years working in collegiate athletics and sports information and begins his 13th year at the University of Connecticut. Peterson was promoted to Assistant Athletic Director for Athletic Communications in the summer of 2022 and oversees the athletic communications office. He will primarily work with the UConn football and men's golf programs.
Peterson came to UConn in the fall of 2013 and worked with the men's hockey team during eight seasons including driving all communication efforts during the program's transition into Hockey East. In addition, he worked with the UConn tennis program and the track & field/cross country programs while also overseeing the athletic communications student assistant staff.
Before arriving in Storrs, Peterson spent the previous 11 years at Sacred Heart University in Fairfield, Connecticut. He began his stint at SHU first as the Assistant Director of Athletic Communications before being promoted to Associate Director and then Assistant Athletic Director for Communications in 2010. While at Sacred Heart, Peterson worked as the primary media contact for the football, men's and women's basketball and men's and women's lacrosse teams at various times during his tenure.
He worked with 11 different teams that captured Northeast Conference (NEC) Championships and berths in the NCAA Tournament at Sacred Heart. He served as the media relations director and tournament official at the 2003, 2006, 2007 and 2009 NEC Women's Basketball Tournaments and the 2003, 2009, 2010 and 2013 NEC Women's Lacrosse Tournaments. Peterson also assisted with the redesign and re-launch of the athletic department's official website in 2010 and 2013. In addition to his work in athletic communications, he served on the branding committee for the redesign and implementation of a new athletics logo.
Peterson got his start in the sports information field spending two years as an assistant at his alma mater, Central Connecticut State University, where he worked with the men's and women's soccer, men's and women's swimming and baseball teams. He graduated from CCSU in 1997 with a degree in communications/public relations.
A life-long resident of Connecticut, Peterson and his wife Kristy, twin daughters Abigail and Emma and son Benjamin currently reside in Rocky Hill.
