University of Connecticut Athletics
UConn Basketball Scores Big on SNY
3/13/2019 1:53:00 PM | General
Seven Year Partnership Continues to Deliver Unprecedented Content and Strong Ratings
NEW YORK - For seven seasons, UConn Basketball has scored on SNY, television home of the Huskies. For the 2018-2019 season, SNY televised more than 300 hours of exclusive UConn basketball programming including 15 women's games and seven men's games - bringing the Huskies into more than 11 million households across the country.
"SNY is uniquely positioned to partner with UConn to provide unprecedented coverage of the University's basketball programs in way that no other media partner could," said Steve Raab, SNY President. "SNY has helped grow UConn's audience not only in its home state but also across the New York Metro area and beyond. Our breadth of programming is unparalleled and goes far beyond the live games, giving fans inside access to this legendary basketball program."
"This partnership with SNY is unlike any other in the country," UConn Athletics Director David Benedict said. "Our collaboration provides the university and athletics program with a tremendous platform from which to promote the UConn brand. SNY's commitment to UConn and its fans is unmatched, from comprehensive gameday coverage, including pre- and post-game shows, to the many hours of additional UConn-related content."
UConn Women's Basketball team's on-court success has been matched only by its outstanding performance with viewers on SNY. For the 2018-2019 season, UConn Women's basketball on SNY pulled a 6.00 average HH rating (approx. 55,300 households) in the Hartford-New Haven DMA. This viewership figure topped other sports programming in the region, including Red Sox baseball, NFL Thursday Night Football, NBA Basketball and Bruins hockey.
In fact, the last two seasons (2017-18 and 2018-19) have delivered two of the three highest season ratings since the inaugural season in 2012-13. SNY's pre-game show also saw gains with the second highest average rating ever on SNY and was the highest since the 2012-13 season.
UConn Women's basketball has also shown measurable and impressive delivery in the New York market. SNY's regular season finale on March 2, which featured live coverage of the pre-game senior ceremony and Rebecca Lobo's number retirement at halftime, garner and additional 19,000 total viewers in the nation's No. 1 media market. This outperformed 14 live college basketball games on other networks in New York that day. Amid the team's history-making 111-game win streak during the 2016-17 season, the average total viewers in the New York market was more than 33,000.
UConn Men's basketball on SNY averaged a 2.61 HH rating in the Hartford-New Haven DMA – with the last two seasons of Men's basketball on SNY averaging an +11% ratings increase.
In addition to the live games, SNY's The Geno Auriemma Show Presented by UConn Health had its highest rated season ever with a +52% increase in viewership over last year and +49% increase over the previous five-year average.
SNY's annual UConn Women's Tournament Preview special will air on Thursday, March 21 at 6:30 PM.
UConn hoops season coverage will conclude on SNY on Monday, April 8 with the UConn Women's Season-in-Review Show at 6:30 PM and the Men's Season-in-Review show following at 7:00 PM.
ABOUT SNY
SNY is an Emmy Award winning, multi platform regional sports network serving approximately eight million homes in the New York Metropolitan area and 11 million homes across the country through unparalleled coverage of the New York Mets, Jets and all things New York sports. SNY is the official television home of the New York Mets, televising more than 130 live games each season with exclusive pre- and post-game programs, plus additional Mets entertainment programming airing throughout the calendar year. As the official television home of the New York Jets, SNY delivers more than 300 hours of exclusive year-round content devoted to Gang Green. SNY is also the official television home of the UConn Huskies Men's and Women's basketball programs, broadcasting approximately 350 hours of UConn programming annually, including more than 20 live games. As New York's leader in local sports television coverage, SNY delivers the most comprehensive access to all of the Tri-State area's professional and collegiate sports teams through five nightly sports and entertainment programs from SNY's state-of-the-art studio located high above the city at 4 World Trade Center in downtown Manhattan. SNY's programming roster also includes classic sports programming, critically acclaimed original entertainment shows, and exclusive interview and magazine programs. Online, SNY.tv is the "go-to" digital communal home for New York sports fans to get succinct, easy-to-read updates, video highlights and features, recaps, news, opinion, rumors, insight and fan reaction on their favorite New York sports teams. Owned by Sterling Entertainment Enterprises, Charter Communications and Comcast, SNY is available to viewers throughout New York, Connecticut, New Jersey, and northeastern Pennsylvania, and nationally on DIRECTV, Verizon FiOS, AT&T U-Verse and Frontier Communications.
