University of Connecticut Athletics
Bioré Teams Up with UConn Athletics to Become the Official Acne Care Sponsor of UConn Basketball
2/2/2026 11:00:00 AM | General
Collaboration to feature student-athlete NIL campaigns promoting Bioré’s new Paint & Peel Liquid Pimple Patch
STORRS, Conn. (Jan. 30, 2026) – Following the launch of its newest revolutionary product, Bioré has announced a partnership with UConn Athletics and UConn Sports Properties, naming the industry-leading acne care company the Official Acne Care Sponsor of the Huskies.
The collaboration between Bioré and the Huskies will feature student-athlete influencer marketing campaigns and on-site product sampling activations to promote the Paint & Peel Liquid Pimple Patch – a customizable, liquid to film peel-off patch designed for any pimple, anywhere, anytime – throughout the remainder of the UConn Men's and Women's Basketball seasons.
"There's no better brand representatives in college basketball than right here at UConn, and we're excited to see Bioré recognize the value of UConn Basketball and our student-athletes," said UConn Director of Athletics David Benedict.
Through the partnership, Bioré will team up with student-athletes from the legendary UConn Men's and Women's Basketball programs to launch marketing campaigns via official team social media handles.
Bioré will also receive in-venue branding and signage during UConn's slate of nationally televised men's and women's basketball contests, which will provide extensive visibility as the programs have claimed a combined three national titles in the last three years.
"UConn represents excellence, confidence, and showing up when it matters most," said Marissa Vallillo, Director of Marketing at Bioré® Skincare. "Both the men's and women's programs understand what it means to perform under pressure. That mindset aligns perfectly with Paint & Peel — a fast-acting acne treatment designed to help treat pimples quickly when timing matters. It's about having a solution you can rely on in real life, not just overnight."
The Bioré Paint & Peel Pimple Patch is an invisible, liquid solution that dries in just 10 minutes to form an occlusive patch, delivering Salicylic Acid exactly where you need it most. This game-changing product combines precision with the satisfaction of a peel-off patch, offering a totally new way to fight breakouts and reveal clearer, calmer skin in just 4 hours. This blemish-busting treatment has no size or location limitations, providing completely customizable coverage in even those hard-to-reach areas.
Bioré product experts will be on site for product sampling activations during a pair of home basketball contests next month. To try the product for yourself right here in the basketball capital of the world, visit the Bioré team at the following games:
- Thursday, Feb. 26 – UConn Women's Basketball vs. Georgetown at People's Bank Arena
- Saturday, Feb. 28 – UConn Men's Basketball vs. Seton Hall at Gampel Pavilion
"We're thrilled to welcome Bioré to the UConn family and bring them to the Hartford and Storrs communities during Huskies Basketball," said Bill Datre, Associate General Manager of UConn Sports Properties. "They are a true leader and innovator in their arena, making them a natural fit to team up with UConn Athletics and Huskies Basketball student-athletes."
UConn Sports Properties, the locally based team of Learfield – the leading media and technology company powering college sports – is the exclusive multimedia rights holder for UConn Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the Huskies.
About Kao USA
Kao USA Inc. is a leading manufacturer of premium beauty care brands recognized worldwide for their innovation and quality. The Kao USA Inc. portfolio includes; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda® hair care, Ban® antiperspirants, as well as Goldwell®, KMS® and Oribe® professional hair care and Molton Brown® products for body and home. Founded in 1882, Kao USA Inc. is a wholly-owned subsidiary of Kao Corporation.
About UConn Athletics/Women's Basketball:
UConn Athletics has a championship pedigree with 24 NCAA championships and countless conference titles across 21 Division I athletic teams. The University of Connecticut supports nearly 600 student-athletes and competes in the BIG EAST Conference, Hockey East (men's and women's ice hockey) and CAA (women's rowing).
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
