University of Connecticut Athletics
UConn Partners With Opendorse to Support Student-Athletes in NIL Era
7/13/2021 1:50:00 PM | General
UConn NIL Policy | UConn NIL Procedures | NCAA NIL Guidance
STORRS, Conn – In and effort to educate and support student-athletes who wish to monetize their name, image, and likeness, UConn Athletics has partnered with Opendorse and its NIL package, including Opendorse Ready with Darlow™, Monitor™, and Social™. The partnership will seek to empower student-athletes for success with the market's best resources. UConn and Opendorse will endeavor to help student-athletes understand, build, and protect their brands with the industry's leading education, marketing, and compliance technology.
"The landscape of college athletics has changed dramatically over the last several years and Opendorse has been a leading visionary throughout its existence," director of athletics David Benedict said. "I am excited about partnering with Opendorse as we seek to provide our student-athletes with education and support should they endeavor to monetize their name, image and likeness."
Opendorse Ready with Darlow™
Opendorse Ready with Darlow™ is the elite NIL education solution in college athletics, pairing Opendorse Ready solutions with exclusive access to Jeremy Darlow's live education sessions and the Darlow Rules online course. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience.
With Ready with Darlow™, UConn will provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands.
Opendorse Monitor™
Opendorse Monitor is the compliance product athletes use to protect their brand. With Monitor, athletes can seamlessly disclose activities to simplify compliance and safeguard eligibility and institutions can evaluate transactions.
A new feature within Monitor is the NIL Policy Kit. The Kit is built to allow college athletics programs to easily customize and generate a clear NIL policy to support athletes, staff, and stakeholders.
Opendorse Social™
Opendorse Social is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.
About Opendorse
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.
