University of Connecticut Athletics
Staff Directory
- Title:
- Senior Associate Athletic Director for External Strategy
- Email:
Chris Grosse returned to UConn in May of 2023 and will serve the Department of Athletics as the Senior Associate Athletic Director for External Strategy. Grosse will oversee the creative content, marketing and fan engagement, strategic communications and video services departments in his new role.
Grosse (Gros-see), a 2005 UConn graduate, returns to his alma mater after serving as the assistant athletic director for marketing and fan experience at Penn State University since September of 2018.
In his role at Penn State, Grosse oversaw the marketing department and its initiatives for the Nittany Lions' 31 varsity programs. Grosse and his staff focused on fan experience, game attendance, revenue generation, consumer insights and digital marketing initiatives.
In charge of marketing and fan experience for the Penn State football program, Grosse and his staff were charged with creating and evolving the gameday fan experience in Beaver Stadium, which averaged 107,379 fans per game in 2022. Â
He was a member of the Athletics Senior Staff and in his role at Penn State, Grosse collaborated with creative services, strategic communications, video production, development, ticket office and Penn State Sports Properties. He also led the Nittany Lion Fan Council to engage the community and assist the athletic department in overall fan experience at Penn State.
Grosse served as the administrator for the Penn State Spirit Teams and Blue Band and as the secondary administrator for the track and field and cross-country programs.
Prior to Penn State, Grosse served as the assistant athletics director of marketing and director of marketing at Georgetown for four years. He spent five years at the United States Naval Academy as an associate director of marketing, promotions and corporate sales.
Grosse began his career as a marketing assistant at Florida State University while working on his master's degree before serving as assistant director of marketing and promotions at New Mexico State University.
A native of Bedford, New Hampshire, Grosse earned a bachelor's degree in marketing from UConn and a master's degree in sports administration from FSU.
